产品简介“我们由在McMullen &翼的队最近邀请提出的马达游艇的一个新的范围的一个设计与他们的身分和核心力量将结合我们的样式。 首先我需要了解McMullen &翼遗产和市场悟性。 什么我了解是他们无敌的名誉在最优质的工程学和建筑上和他们的游艇的能力能安全地和舒适地把他们的顾客带对地球的远远的角落。 或许他们的在他们的缺乏的弱点位置品牌在主流市场上,除偶象大鱼的之外。 我想创造也许也喜欢居住于棚d'Azur相当更加温驯的巡航的地面和戛纳和摩纳哥的别致的街道的fashionistas的一种新的当代设计语言。 英文介绍“We were recently invited by the team at McMullen & Wing to propose a design for a new range of motor yachts that would combine our style with their identity and core strengths. Firstly I needed to understand McMullen & Wing legacy and market perception. What I understood was their unrivalled reputation for the highest quality engineering and construction, and an ability for their yachts to take their customers to the far corners of the globe safely and comfortably. Their weakness perhaps lay in their lack of brand recognition in the mainstream market, other than for the iconic Big Fish. I wanted to create a new contemporary design language that might also appeal to the fashionistas populating the rather tamer cruising grounds of the Cote d’Azur and the chic streets of Cannes and Monaco. |
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